How QuickMail got its first 10 customers by accident
This is how QuickMail grew from 0% to 1.5% on the journey to 1,000 active paying customers.
It all started 4 months ago when LinkedIn restricted my account and I had to switch my outbound process to cold emails. At that time, I was focusing on the Financial Planning market in Australia to find a way to help them with technology. I was 3 months into studying the market, building connections and relationship, and I could not use my LinkedIn routine anymore. This was a big blow and meant I had to do cold emails instead.
Emails were messy to work with, hard to keep track and measure performance. I tried a lot of tools to help me automate most of the tedious low value activity of sending slight variations of the same emails and following up. Although I had some success, I felt like I spent way too much energy in trying to make things works rather than working on my market and conducting interviews. Out of desperation, I decided to spend a week-end to build a solution that would automate my entire email reach out process. From automatically selecting a few prospect to email, up to sending automatic follow ups if they didn’t respond.
And so QuickMail was born and after 2 weeks, the burden of writing emails and following up was totally lifted from my shoulders. I saved a good 30-45 minutes a day even though I was contacting just 20 new financial planners each day. I felt hugely relieved at that point and could concentrate fully on my market again.
Everything could have stopped here, but then I read a post in my entrepreneur group on Facebook that complained about similar problems I had since solved with QuickMail. I though hard and long as I just didn’t have the bandwidth to do support but I proposed them to use my tool anyway, just not to expect much support. A small hangout demo was all I was willing to commit to originally. 10 people quickly jumped on the offer and after a couple of days, someone started to ask the obvious questions: “why don’t you charge for that?”
I didn’t really think this would work and didn’t have any valid reason for that except that I didn’t want this to impact my current work on my market. Nevertheless, I quickly threw a Paypal recurring button on one page thinking I was wasting my time. Yet, the next day, I had my first recurring paying customer. It was hard to believe, there was no difference between paying and non-paying customers at that time and yet someone “locked-in” the price.
I remember being slightly annoyed as more people were paying, mostly because it was taking away my focus from the market I was trying to crack. So on one hand I had a market I started to know pretty well, yet reception was cold, and on the other hand I had a product in a market I didn’t know much but where people gave me money.
I decided to give it a go and announced that the low introductory price was a once in a lifetime offer and that I would raise the price in 3 days’ time and I signed up 15 customers in those 3 days.
2 weeks total were needed for me to mentally turn the page on the Financial Planners and finally focus 100% on QuickMail.